# George Minakakis > Thought Leadership And Executive Advisor ## Posts - [Leadership Test - You Have 60 Seconds](https://georgeminakakis.com/executive-articles/leadership-test-you-have-60-seconds/): Leadership test – you have 60 seconds This leadership test identifies both how prepared and effective you are as a leader. But first, I will let you know who will fail it. There are generally three types of people in this test. They know who they are and have defined themselves through behaviours and consistent practices. The second group has good ideas, likely just starting out, and has not defined their leadership yet. The third group will fail it, because it is more about them than it is about leading. Who will do well in the test? The bottom line is […] - [I Listen to Main Street](https://georgeminakakis.com/executive-articles/i-listen-to-main-street/): I listen to Main Street… No, it’s not a new book! Did you hear that? It’s the consumer, making choices by the second, reacting to an ever-changing world. What continues to amaze me is how many businesses, large and small, keep missing the messages consumers are sending. That’s why it is important to pay attention to Main Street. The social and economic shifts taking place are sending loud signals, but not all businesses and leaders are listening. First, let me explain what I mean by “Listen to Main Street.” This is where the public makes their decisions about work, their homes, […] - [Advocacy Needs Real World Leadership](https://georgeminakakis.com/executive-articles/advocacy-needs-real-world-leadership/): We are all advocates for something. But at times, advocacy fails not because the cause was wrong, but because there was no leadership intent behind it beyond simply bringing a message forward. Often, causes have advocates with agendas who lack leadership skills and experience. Advocacy needs real-world leadership. Beware advocates with an agenda The uncomfortable truth is that many causes don’t fail on merit; they fail in execution. And too often, they fail because advocacy replaces leadership. Advocates are skilled at identifying problems and amplifying them. They frame issues in ways that resonate emotionally, to grab your attention. But advocacy lives […] - [How to prepare for the unthinkable](https://georgeminakakis.com/executive-articles/how-to-prepare-for-the-unthinkable/): “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger–but recognize the opportunity.”― John F. Kennedy How to prepare for the unthinkable It’s not your parents or grandparents 1970s oil crisis; it’s worse. Many news wires are asking where the war-driven energy crisis is heading. Does it lead to bigger conflicts? Circumstances are ripe for more stupid mistakes. You can’t just cut off oil supplies from the rest of the world and expect nothing will happen. Because things will happen! As they […] - [The 2030 Leadership Test - Why Real World Experience Matters](https://georgeminakakis.com/executive-articles/the-2030-leadership-test-why-real-world-experience-matters/): In just four short years, it will be 2030, and we will be on our way to a very different paradigm socially, economically, and technologically, even in how we view the issues related to the environment, law, and government.  The 2030 leadership test – why real-world experience matters, will materialize as you endeavour to understand your role in the not-too-distant future. This isn’t a real test; it is an examination of the issues and the kind of leadership needed to win in the marketplace. The path to 2030 will be painful, disruptive, and filled with both the expected and the unexpected. […] - [Know More, Do More, Now Be More](https://georgeminakakis.com/executive-articles/know-more-do-more-be-more/): I love history; the lessons of the human journey are endless, and while not all of our history has been properly captured to be shared, there are countless lessons to remind us why the human race continues to exist. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin However, Darwin reminds us that it is not intelligence nor strength that allows a species to survive and evolve, but its ability to respond to a changing environment. In my most recent book (Predictive Leadership – George Minakakis), I […] - [Leadership: New rules of the game](https://georgeminakakis.com/executive-articles/leadership-new-rules-of-the-game/): I’ve led organizations, built them from the ground up, turned them around, advised private equity and business owners, and led boards in determining their next strategies. However, never has there been a time like this in the history of business where we are teaching machines to think and do our work. And that changes everything about leading and competing. And yes, the workplace and work. Leadership is a concept that is changing; nothing is new about that, except that today, technology, more specifically AI and robotics, is going to change the rules whether we like it or not. There are five […] - [Teaching machines to think and do our work](https://georgeminakakis.com/executive-articles/teaching-machines-to-think-and-do-our-work/): Our surnames used to tell others where we belonged or what we did. And for the first time in history, we are teaching machines to think and do our jobs.  But for most, it has not yet hit home. We are, by and large, creatures who have accepted technology and are constantly in search of simplicity in our lives. It may not have been so in the 1990s, but today technology is part of us. However, the impact of AI remains the subject of considerable speculation, both in its applications and in its social and economic effects. When ATM machines were […] - [Leadership Resilience](https://georgeminakakis.com/executive-articles/leadership-resilience/): Leadership Resilience isn’t easy to achieve; it calls for discipline. And that means being aware of the world around us. Clearly, the world today is being rewired by simultaneous geopolitical, economic, and technological shifts. This isn’t merely disruption; it is an upheaval of an equilibrium that has kept the world balanced for years. The number of people who get caught off guard is not surprising. It is easier to believe that the world will somehow look after itself and that businesses and economies will continue without any problems.  However, the last few years have taught us that the world is not […] - [The "B" Word That Destroys Brands and Careers](https://georgeminakakis.com/executive-articles/the-b-word-that-destroys-brands-and-careers/): The B Word That Destroys Brands and Careers The most dangerous threats to a brand are no longer only external. They are internal, habitual, and often defended as “how we do things here.” Many organizations don’t collapse because they were outcompeted. They collapse because they were outpaced by reality, and then outperformed by those who acted sooner. They didn’t fight the future; they created it. Leaders rarely wake up and decide to destroy their brand. They do it slowly, through rationalization. Through comfort with the familiar. Through protecting systems over outcomes, hierarchy over talent, and process over trust. They do it […] - [What will keep executives up at night in 2026?](https://georgeminakakis.com/executive-articles/what-will-keep-executives-up-at-night-in-2026/): What will keep executives up at night in 2026? Sure, there is Artificial Intelligence, Economic turbulents, Competitor Advantages, and Geopolitical Shifts, that’s enough to keep many executives up at night. The world today is marked by significant uncertainty, and change is occurring at a rapid pace. The CEO’s cup is full, and they often don’t have much time to prepare for and respond to changes. However, AI will change things even more; the speed with which organizations respond to competitive environments will be a measure of their capabilities. While a few see AI as a risk to society, this view is […] - [The CEO's New Mandate: 90 Days To Rewire Companies](https://georgeminakakis.com/executive-articles/the-ceos-new-mandate-90-days-to-rewire-companies/): The CEO’s Mandate: 90 Days to rewire companies. In a world where AI will be in everything and everywhere, CEOs will act much faster than they have in the past. In fact, the first 90 days of 2026 will be the most crucial for many of them. The challenge ahead is one of being competitively viable and comparable, or at best, predictively and intelligently ahead of your competitors. But that isn’t easy to do when there is underlying resistance to change. That uncertainty sometimes comes from the top and, most of the time, from the rank and file, who are worried […] - [The Outliers of Great Leadership Are Unconventional, Not Clowns](https://georgeminakakis.com/executive-articles/the-outliers-of-great-leadership-are-unconventional-not-clowns/): I have a strong preference for leaders with deep competencies and capabilities. Hiring or promoting based on seniority or entitlement poses many risks. It gives rise to protectionism and does not offer insight into the real world or a vision of the future. Quite simply, more bureaucracy is more of the same bureaucracy. That’s not leadership. The outliers of great leadership are unconventional.  You have to look for these outliers with skills and experiences rooted in effective change that benefit the organization and the world. And not themselves.  The outliers are like chameleons, able to use their competencies and capabilities in […] - [The Future Rewards Those Who Prepare For It](https://georgeminakakis.com/executive-articles/the-future-rewards-those-who-prepare-for-it/): The future rewards those who prepare for it. These words have guided me throughout my career. They are a challenge to human ingenuity, innovation, creativity, and the desire to remain relevant and competitive. The human struggle isn’t easy; throughout history, we have poked, prodded, and peered into the unknown and the little understood, and from that, some have seized opportunities to offer the world something important. But you don’t have to be the creator of the future; you can also be the one who has embraced the future and becomes the expert on it, or some part of the future that […] - [Why leadership isn't about titles and selfies](https://georgeminakakis.com/executive-articles/why-leadership-isnt-about-titles-and-selfies/): Leadership isn’t about titles and selfies; it’s about leaving something behind, and that means making a substantial difference in the lives of the people you work with or represent through organizations or roles. Leadership isn’t about being the boss of everyone. It is about listening and being effective at solving the problems that are in the way of getting things done. I often look at those who want to lead at the top and have never led at any level. Is there something wrong with that? Yes, there is.  Quite often, your benchmark may be to low.  Now I get it, […] - [The Business Brief - Every Choice Shapes Tomorrow](https://georgeminakakis.com/executive-articles/the-business-brief-every-choice-shapes-tomorrow/): Personal Log: Popularity does not mean results I’ve met many leaders throughout my career—whether in the private sector, with government-owned corporations, or working alongside politicians from municipal to federal levels. Some believe that being liked is the same as being effective. But popularity alone doesn’t deliver results. There’s a big difference between winning applause and driving real change. Leadership is about outcomes, not optics. Unfortunately, we all know that managers, boards, and voters can be blindsided by these optics and make the wrong decisions. I remember one person being hired because of their charisma (I was not part of the hiring […] - [Four Types of Leadership Styles](https://georgeminakakis.com/executive-articles/four-types-of-leadership-styles/): During my career, I’ve worked with many different styles of leadership. Some I liked, and others were, to be very honest, brutal to the organizations and the people around them. However, one thing I found most intriguing was that the worst leaders never knew they were that bad. Either they dismissed feedback or never got any, which highlights another problem. Leadership at the top may be getting what is referred to as long in the tooth, not necessarily old, because it isn’t an age thing, it’s just that someone is out of touch and outdated in the same role for too […] - [Interview on Brian Crombie Hour](https://georgeminakakis.com/executive-articles/interview-on-brian-crombie-hour/): I was on SAUGA 960AM with Brian Crombie. We discussed Tariffs, China, Canada, US relations, AI, Leadership, and the Economy. Brian follows me on LinkedIn, where I have almost 19,000 followers looking for my views on business, leadership, AI, and strategies. Here is the link to the video version of the radio discussion. Youtube link:  https://youtu.be/r2xxUtYjU_w?si=ps2H-dgYdpINf8Hd LinkedIn Profile https://www.linkedin.com/in/georgeminakakis/ Some challenging discussions during this interview, Brian was scouring my LinkedIn profile and was prepared to ask a lot of questions about my views on a number of subjects. It was fun and entertaining, basically, you get to hear how diverse my thinking […] - [The world is changing, here's why](https://georgeminakakis.com/executive-articles/the-world-is-changing-heres-why/): “Better the hard truth, I say, than the comforting fantasy.” Carl Sagan, Astronomer – The Demon-Haunted World The world is changing; here’s why. The problem is, you may not like the answers. And who is at the root of the problem? You are about to find out. Demons are always lurking in our human lives. Just as we get out from underneath the struggle of the pandemic, the demagogues of distorted truths and voodoo economics rise to change the world. Who gave them permission? We did the humans who stopped believing in science. It can’t be that we made the wrong […] - [Nostalgia Is Not A Strategy](https://georgeminakakis.com/executive-articles/nostalgia-is-not-a-strategy/): When The Bay relaunched Zellers, I knew it was a strategy that was going to fail. The Bay relaunched it for the wrong reasons, and it was not only poorly done, it was doomed to fail because nostalgia has a limited reach, and potential for revival or even survival of the host brand would be short-lived. Once a brand, corporate or even a human brand, such as an actor, author, or influencer, has become less relevant and more ceremonial, and a memory of a bygone era that can never or is unable to represent or define the future. They will fail. […] - [How To Accelerate Organizational Intelligence](https://georgeminakakis.com/executive-articles/how-to-accelerate-organizational-intelligence/): How To Accelerate Organizational Intelligence: Three Core Capabilities of the Future of Work Developing an organization’s competitive intelligence is at the core of business survival in the future, especially in this climate where AI, automation, and global trade is being reordered, which is quite the challenge that few are prepared to deal with. Quite simply, no one can continue to compete with 20th-century strategies and tactics, let alone technology, in this 21st century.  I made the same argument in 2019 in my book “The Great Transition – The Emergence of Unconventional Leadership.” (Second Edition coming soon) In an age where human […] - [What Should All Executives Be Reading? Predictive Leadership](https://georgeminakakis.com/executive-articles/what-should-all-executives-be-reading-predictive-leadership/): Why Predictive Leadership Matters In a world where AI shapes markets faster than leaders can react, one question remains: Will you adapt, or will you be left behind? Predictive Leadership isn’t just another book about technology—it’s your playbook for the future. It bridges the gap between human ingenuity and machine intelligence, showing you how to lead with confidence in an era defined by constant innovation and competition. This book will challenge how you think, push you to ask the right questions, and inspire you to seize opportunities others can’t even see coming. Inside, you’ll discover: How to harness AI to make smarter, faster decisions. The […] - [Who will be the last retailer standing in the age of AI?](https://georgeminakakis.com/executive-articles/who-will-be-the-last-retailer-standing-in-the-age-of-ai/): This weekend, retailers will gather in New York City for one of the largest trade shows in the world, run by the National Retail Federation. Every retailer intends to learn something new to give them a competitive edge. First, twelve years ago, when I wrote “The Last Retailer Standing,” the public relations firm hired to promote the book created a press release. The headline: who will be the last retailer standing? So, I have admittedly borrowed from my past to bring it into the future. Why? Because I believe we are at the same pivotal moment with AI as we were with […] - [How do you compete when a tough competitor gets an AI upgrade?](https://georgeminakakis.com/executive-articles/how-do-you-compete-when-a-tough-competitor-gets-an-ai-upgrade/): During the video recording for my new book, Predictive Leadership. I was asked to comment on the biggest shock a leader may face in 2025.  The answer was, “You wake up one morning, and you discover that your toughest competitor has a sophisticated AI infrastructure in place. So, how do you compete when a tough competitor gets an AI upgrade? How do you compete in this environment when AI has supersized your run-of-the-mill disruptive innovation, and what do we call it?  Let’s call it the  “Intelligent Revolution.” I would define it in this manner. Intelligent: Reflects AI’s defining potential —the ability […] - [How will leadership be reshaped in 2025? Here are three ways](https://georgeminakakis.com/executive-articles/how-will-leadership-be-reshaped-in-2025-here-are-three-ways/): How will leadership be reshaped in 2025? Here are three ways. Leaders have little control over who creates the technology that drives evolutionary and revolutionary change. Such is the case with AI. The future of leadership is evolving rapidly, driven by AI’s revolutionary potential. Yet, most businesses fall into three categories—early adopters refining their strategies, laggards lacking a clear vision, and those yet to begin. Leadership is being reshaped for 2025 and beyond; however, this new year will challenge many organizations to take the leap of faith and plan how they want to compete soon. 1. The Pressure Is On For […] - [How Will Canadian Consumers Respond To Tariffs?](https://georgeminakakis.com/executive-articles/how-will-canadian-consumers-respond-to-tariffs/): It all may sound preposterous to you, but so was the pandemic as it was looming into an outbreak, and I wrote about how consumers would react. It turned out I was right. Now, we are faced with different creature Tariffs. What are the odds of tariffs happening? It all depends on why, other than for reasons of the border, they would be enacted. Canada demonstrates good faith and a relatively strong coalition between the federal and provincial governments addressing the border immediately. We have already made strong commitments to protect the border. Yet the antics of making Canada a 51st […] - [How Do Retailers Need To Prepare For AI?](https://georgeminakakis.com/executive-articles/how-do-retailers-need-to-prepare-for-ai/): The market is flooded with tools, resources, and technology. The question is, which one will work for a retailer? That’s a tricky question to answer. The best approach to understanding how retailers should prepare for AI is to have insights into what will likely happen. First, we know that many companies, from Google, Apple, Amazon, and Microsoft to Nvidia, are fully engaged in the development of AI. But what type of AI are we referring to? Let me put it this way: if you believe a chatbot on your website will protect a brand, we would all be wrong. The companies […] - [“Canadian business has a choice the AI Revolution or fear geopolitics – tariffs” ](https://georgeminakakis.com/executive-articles/canadian-business-has-a-choice-the-ai-revolution-or-fear-geopolitics-tariffs/): “Canadian business has a choice the AI Revolution or fear geopolitics – tariffs”  85% are not ready – yet humans with AI can navigate disruption and competition better. Toronto, ON – December 10, 2024 – George Minakakis, a recognized business strategist and former CEO, raises a critical question in his latest book, Predictive Leadership: How Humans and AI Will Transform Organizations, Innovation, and Competition. As AI begins to disrupt industries and redefine how we compete, Minakakis reveals that many Canadian businesses are ill-equipped to face the rise of AI-driven rivals and don’t believe they need it, putting their long-term survival at […] - [AI vs Tariffs, How Can Canadian Businesses Stay ahead of Global Disruption?](https://georgeminakakis.com/executive-articles/ai-vs-tariffs-how-can-canadian-businesses-out-pace-global-disruption/): As Canadians are plunged into the threat of potential tariffs after the pandemic and an inflationary period, these threats couldn’t come at a worse time. Businesses today already need to make some very serious choices and investments in technology, namely artificial intelligence. According to a Statistics Canada report, only about 10.6% of Canadian businesses polled (over 9000) in the second quarter of 2024 had plans to pursue this invasive species called AI to some degree. However, as fascinating as that may sound, many businesses are problematically exposed and vulnerable to sophisticated, heavily invested machine learning-powered companies. So, when it comes to […] - [What will retailing look like in 2025](https://georgeminakakis.com/executive-articles/what-will-retailing-look-like-in-2025/): Someone once presented to me, and when asked what they would do about specific strategies to achieve the following year’s objectives, their response was, “We are going to do this, that, and the other thing.” I kid you not; that really happened. So, what will retailing look like in 2025? Quite often, all the ideas seem like nothing more than a stream of infomercials with a list of companies that offer service solutions. 2025 retailing will be about change, and I hope retailers are paying attention to how the technological shift with AI will take shape. No industry is as vulnerable […] - [In President Trump's AI Race, Canada Must Prove Its Intelligence](https://georgeminakakis.com/executive-articles/in-president-trumps-ai-race-canada-must-prove-its-intelligence/): In President Trump’s AI Race, Canada Must Prove Its Intelligence. From this point on, Canada and the world will be fully engaged in developing Artificial Intelligence. Canada does lead, but a lot has to change if we want to compete globally. With President-elect Trump’s campaign promise to “Make America first in AI,” Canada faces significant challenges—and opportunities. Trump’s pledge involves repealing an executive order by President Biden that prioritized consumer protections and national security, a stance that some technology leaders argue is hindering US leadership in AI. The US has long led the AI field, with China close on its heels. […] - [You can’t serve me the way I want to be served](https://georgeminakakis.com/executive-articles/you-cant-serve-me-the-way-i-want-to-be-served/): You can’t serve me the way I want to be served. Customer experiences are a lost art, and the passion behind them has been destroyed by cost-cutting and bad decisions over the last three decades. And much of what we do today is based on assumptions, not facts. The easy answer from many is to throw more people on retail floors and meet every customer request in each interaction, which will magically build sales. If only it were that easy, but it isn’t. While it is true that customers want excellent service, the challenge is that most retailers can’t personalize customer […] - [Telling and Selling Your Brand](https://georgeminakakis.com/executive-articles/telling-and-selling-your-brand/): This post’s purpose is to reacquaint everyone with the seven principles of Telling and Selling Your Brand Story. Rather than tell you about it here, I am providing this podcast. And I want you to know that this podcast was created by AI. The voices and the narrative were all created by AI. The podcast is called “DEEPDIVE.” You can find it on Apple and other podcast channels. So here it is below and attached. I provided the site with a 900-word write-up, and the machine created what follows below.  I developed These seven principles by studying businesses that have lasted […] - [How AI Will Change And Save Retailing](https://georgeminakakis.com/executive-articles/how-ai-will-change-and-save-retailing/): How AI will change and save retailing. Retail needs to save itself from another technological revolution and this one will bring more disruptive innovation than e-commerce did. But here’s an interesting fact: We ran a poll to understand what percentage of businesses could build an AI infrastructure versus those that can’t. The third group, which 70% of them fall into, believes that they can compete without AI. I wasn’t surprised because only 30% of companies have a sophisticated Omni channel presence. And by the way, they are smart enough to know that their new ROI is “DATA.”   This chart to […] - [Retail's Mistakes With AI](https://georgeminakakis.com/executive-articles/retails-mistakes-with-ai/): Things were easier in the early 2000s. Retailers had a predictable, competitive turf, and the rules were the same for all, as was getting the consumers’ attention. When e-commerce began, it looked like an electronic board with lists; it didn’t seem much of a threat to anyone. We all know the story of Amazon, its humble beginnings, and its climb to power and influence of the retailing and consumers. A few intelligent retailers like Walmart saw the future and invested heavily in it. While many of their contemporaries were failing, they went the other way. But that’s history. If you can raise […] - [Does Your Brand Speak Canadian?](https://georgeminakakis.com/executive-articles/does-your-brand-speak-canadian/): As a Canadian, I have had the privilege of leading and being involved in businesses in Canada, the US, and China. I was successful in my leadership roles because I convinced the foreign companies I worked for to learn to Compete in Canada, for example, as a Canadian brand. My job was to train foreign brands to speak Canadian, which meant reaching Canadian consumers and employees. It all came down to leadership. What I learned is that you can’t simply come to Canada and open a shop and hope to be successful. It’s not that easy. Leaders must be culturally intuitive […] - [How The DNA of Future CEOs and their Teams Will Change](https://georgeminakakis.com/executive-articles/how-the-dna-of-future-ceos-and-their-teams-will-change/): In an era marked by rapid technological change, global competition and interconnectedness, the future CEOs, their role, and their teams will evolve faster and very differently. How can their roles and the skills they need not change? We are at the beginning of creating intelligent organizations that will be run by humans and artificial intelligence, the humans will be the creators and the artificial intelligence that interactive data bank with all the company’s history There should be no doubt about this. No, it will not be sentient. However, a brand’s intelligence equate to brand resilience, something that has been lacking in […] - [Predictive Leadership; A Book For Growth Minded Executives](https://georgeminakakis.com/executive-articles/predictive-leadership-a-book-for-growth-minded-executives/): Are Humans Ready For The Biggest Shift Since The Creation Of Fire, The Wheel, Electricity And The Internet? I have been formally studying AI for almost a decade. Along the way, it was generally nothing more than an algorithm with data on spreadsheets. Academics and Data Scientists who looked for breakthroughs always pushed back on what AI was capable of doing; suddenly, it can do a lot more, and it will change things as we know them, from industries to institutions. The adoption and evolution of this technology are going to change not just how we work but how we think, […] - [Street-Smart Leadership: Innovation and Human Curiosity Drive Growth](https://georgeminakakis.com/executive-articles/street-smart-leadership-innovation-and-human-curiosity-drive-growth/): Throughout my leadership career, I have always been mindful that great teams deliver great results, provided they are given the tools and resources to create the future. Unfortunately, few organizations either meet this challenge or can sustain it over the long term. Along the way, they often lose the magic that once drove the continuous building of a brand and its future. Some have argued that organizations face many social, political, economic, technological, and environmental challenges that hinder their success. While it is true that these challenges exist, they only become insurmountable if organizations do not pay attention to the external […] - [Floating Ducks Reveal The Truth About Success In Retailing](https://georgeminakakis.com/executive-articles/floating-ducks-reveal-the-truth-about-success-in-retailing/): No amount of happiness training can motivate employees to sell products that no one wants to buy. No amount of digital presence and marketing will sell products no one wants. No amount of social media presence can make up for continuous poor service. Business relevance and longevity are complicated, and too often, the “Floating Duck Syndrome” is a practice used by some to market ideas and make them look easy and misleading you to believe that everyone will have the same measure of success. All you have to do is follow these easy steps. No greater lie has been perpetuated on retailers than […] - [Retail Transformation: Why Customer-Centric AI Needs to Happen Now](https://georgeminakakis.com/executive-articles/retail-transformation-why-customer-centric-ai-needs-to-happen-now/): The retail landscape has undergone significant changes over the past few years, driven by shifts in consumer behaviour, technological advancements, and the impact of the pandemic. As retailers navigate this evolving environment, adopting customer-centric AI has emerged as a crucial strategy for staying competitive and meeting the heightened expectations of modern consumers. This article explores the urgent need for customer-centric AI in retail, its benefits to both customers and businesses and what a fully AI-driven company can provide in terms of experience and competitive advantage. I cannot emphasize enough how important it is that retailers and, for that matter, other industries […] - [Why Brand Strategies Fail: You Won’t Like It](https://georgeminakakis.com/executive-articles/why-brand-strategies-fail-you-wont-like-it/): The truth to why businesses fail, or better yet, why brand strategies fail is difficult to accept, but in my own studies on business longevity, which I have been writing about since 2011 and have included in all three of my last books, there is one common theme. First this… Most businesses, large and small, fail within 10 years. Even the S&P 500 is expected to have a tenure average of about 12 years by 2027. That means the turnover of which brands will be the leaders is a constant. Of course, some are acquired or merged with another company. The […] - [This Economy Is Pushing A Powerful Consumer and Technological Shift](https://georgeminakakis.com/executive-articles/this-economy-is-pushing-a-powerful-consumer-and-technological-shift/): Retailing is the heart of every economy around the world. But perhaps you haven’t heard of the Economic Big Bang yet. It’s the sound that a few sophisticated retailers heard back in 2022. You might think this is just another article about AI and the Economy stinking. It’s not. This is a hardcore view AI-Commerce and how few are ready for this. If you were a retailer at the beginning of 2022, you would have been there as we began to exit the pandemic. It was, and its impact continues to brutalize the world economy. I am not to join the […] - [Education is Economic Infrastructure](https://georgeminakakis.com/executive-articles/education-is-economic-infrastructure/): To say the world is changing is an understatement. When I began writing Predictive Leadership in late 2023, I recognized the obvious. Education is the economic infrastructure for everything. Education is an engine for innovation and provides us with the ability to understand and formulate continuous renewal. My intent here is not to make academia the only engine of growth, but an important one. The other is human ingenuity for those very few who can see the future coming and begin to shape it for all of us. However, let me be very clear whether one’s education is formal through academic […] - [CEO Street Vision - Move Faster, Learn Faster](https://georgeminakakis.com/executive-articles/ceo-street-vision-move-faster-learn-faster/): A quick intro before I hand you the 7 tips for CEOs. Today is not simple; if anything, it is very disruptive. Whatever it is, you might have believed about the future at 7:45 am on Thursday, May 23, 2024, the day I am writing this and getting ready for a board meeting. The role of the CEO is complex. I’ve been there, and now I sit on for-profit boards and advise real clients. My role is to help current and future CEOs get ready for a dramatic shift in how we will compete. With good intentions, many at different venues […] - [Being Street Smart In The Age Of AI](https://georgeminakakis.com/executive-articles/being-street-smart-in-the-age-of-ai/): Embracing the Power of Street Smarts In an era where data and technology dominate every aspect of our lives, being street-smart has become an invaluable asset. Street smarts go beyond academic knowledge and technical expertise; they encompass a keen understanding of human nature, practical problem-solving skills, and the ability to navigate complex social landscapes with agility and finesse. Street smarts are about leveraging real-world experiences to make quick, effective decisions. It’s the knack for reading situations accurately and responding appropriately, often with limited information. This kind of intelligence isn’t learned in textbooks; it’s honed through life’s ups and downs, through observing, […] ## Pages - [Books And Publications](https://georgeminakakis.com/books-and-publications/) - [Terms And Conditions](https://georgeminakakis.com/terms-and-conditions/): Effective Date: September 14th, 2024 Welcome to georgeminakakis.com. By accessing and using this website, you agree to the following terms and conditions. Educational Purpose The content on this website, including but not limited to articles, blog posts, and opinions, is provided for informational and educational purposes only. The views expressed are personal opinions of George Minakakis and do not constitute legal or professional advice. You should not rely solely on the content provided here to make any personal, business, or financial decisions. 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